Who Needs Traditional Values? The Problem of Integrating Traditional Cultures into Modern Society

Introduction. The article analyzes the basic concepts of ethno-cultural discourse, and raises problem uncertainty conceptual apparatus, on basis which theory intercultural interactions is built, makes it difficult to introduce results research into practice. authors propose clarify categories that are relevant specifically for Russia at present time, in context formation foundations state's cultural policy adoption legislative acts. subject system underlying theories modernization interactions. Methodology sources. analysis categorical apparatus modern based methodological principles have developed science process a cultural-centric turn, was laid down by works T. Parsons P. Sorokin. Results discussion. paradigmatic nature indefinite use such as “traditional values” cultures” creates conditions speculation does not allow building balanced policy. And unreasonable desire conservation archaic patterns leads serious contradictions goals implementation It concluded order make effective political decisions, necessary take account difference social sciences humanities sphere. separate so-called societies, understanding former values traditional particular system, regardless concept progress. under second – cultures (and carriers these cultures), one should understand were formed primitive technology ensure viability population. Conclusion. In paradigm observation observations cultures, build only from study intrinsic value culture, but also disclosure equal accessibility humanitarian benefits (health protection, choice occupation, achievements education, etc.).